*Marvel heroes first gained wider attention in the 1970s, largely on the small screen. Spider-Man made his live-action debut first as a regular feature on PBS' The Electric Company, and then, as the star of his own short-lived series. Even more successful was Kenneth Johnson's adaptation of The Incredible Hulk, featuring Bill Bixby as Dr. Banner and Lou Ferrigno as his raging green alter-ego. *Source: Card back